A single from his July-released album, Die For My Bitch.
Baby Keem, the Las Vegas-born burgeoning artist currently residing in L.A., is on a fast-tracked career ascent. While he might not be a household name just yet, the right ears have taken notice of the 18-year-old artist: he has a video directed by Shia LeBeouf; he has production/songwriting credits on Black Panther Album, Jay Rock’s Redemption, and ScHoolboy Q’s CrasH.
Capitalizing on his swelling brand equity, Keem released his debut project, Die For My Bitch, earlier this summer, netting him auspicious reviews. Anchored by his infectious “INVENTED IT” single, the July-released project proved that Keem has a penchant for crafting songs with various textures and vibes, demonstrating a strong musical command. Recently, he delivered the video for Die For My Bitch single, “BUSS HER UP.”
Through a wormhole of fish-eye shots and dizzying angles, Keem takes us on a trip throughout his L.A. home, introducing us to his perspective. Joined by his friends, Keem posts up on a basketball court and street corners, providing a snapshot of his life.
Watch the Daniel Russell-directed “BUSS HER UP” video below: